Examples Matter – What Ragnarok Online did and should have done from the start
Ragnarok Online is one of the MMO (Massive Multiplayer Online) games you could say missed the opportunity. Initially the game was a cost per month only game, you had to pay monthly, like World or Warcraft, to play. The game’s appeal however, was more in line with players that didn’t want to pay or simply couldn’t; all those under the legal age to have a credit card.
Incidentally, Ragnarok Online spawed a mass of free private servers that people used to play the game instead of playing the real one. This is illegal of course, but the creators of Ragnarok Online ended up doing something smart, they adopted a private server, making it a free version of Ragnarok Online. On the same server, you can now pay a monthly fee to have a premium gaming experience (ie. easier experience, premium monster drops).
This is a great way to make a game both free and money-making. It allows anyone to try the game without ever feeling pressure to play, and to end up paying if they want more. This is pretty much in line with Nexon’s games, such as Maple Story, which rely on free gameplay with payed add-on content. But Ragnarok Online should have been that way since the start.
The Music Industry’s Problem
Why did people buy records? Because they listened to it first and liked it. Where? On the radio. Does anyone still listen to the radio? No. So where do they listen to the songs? By downloading them illegally.
Where’s the problem? It’s in the listening phase. Nobody will ever, except fans, buy a CD or a song without listening to it first. You don’t blindly buy a movie without having seen it first at the theaters or somewhere else. It’s logical, it makes sense! The music industry however doesn’t seem to understand this, at least, a few do. Take Imeem for example, I love that site. A lot of new albums are free to listen to on there, directly from the artist, and in very good quality. This is what I want, good quality free legal content.
Wait, how do they make money then? Simple, you can’t take Imeem on your MP3 player or on your stereo. It’s not convenient, and you have to have Internet. If you like the song, you buy it with a simple iTunes or Amazon link, or go in a store and buy the CD, so that way you have the convenience of having it. Imeem’s secret is the fact that you can listen to the songs in their complete format.
I won’t buy an album based on 30 second previews of songs, I want the full thing. If I like it, I’ll want to listen to it elsewhere than on a computer, which is why I think services like Imeem are the way to go.
Free vs Free
The bigger problem is what the music industry doesn’t understand. If you don’t offer it for free, people will get it free elsewhere. We used to be able to listen to the songs we liked for free on the radio, nobody does that anymore. If you don’t offer your music for free so that I can listen to it I’ll find it free elsewhere, and that’s how people think. No, they won’t pay for it if you don’t offer it for free, they’ll just get it elsewhere for free, even if it means illegally.
That’s why anyone selling something has to understand they have to make it free before people get it free elsewhere. That way, you have much more control on your content, and you can start sensitizing people about buying music they like. When I like a song on Imeem, I end up buying it. Really, I do.
Stupid Concerns
Vendors of all sorts all have this concern: “Yeah but, aren’t people gonna find a way to download it from Imeem?”
If you’re really concerned about this issue, there’s two things you can do:
- Build a better service yourself (yes, the technology exists, ask Adobe)
- Sensitize people about the importance of buying music they like so that artists can live
Remember, not making it free or making someone poor for the rest of its life because she shared 24 songs Online will just have your music illegally downloaded again.

